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meet the

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Simone Ashley

owner, Licensed Esthetician, Certified COSMETIC TATTOO artist and Microblading Trainer


I have been beauty obsessed since I could remember. I started my career in the beauty industry as a makeup artist honing my eye for makeup and brow shaping while working with well known beauty brands and as a freelance artist in the Denver area.​ I enjoy identifying the uniqueness in individuals and helping them express their personal beauty identify. I understand how transformative cosmetic tattooing can be and strive to give each client a custom brow that reflects the needs of their lifestyle. Inspired by the tenacious spirit of my late father and the inspirational beauty of my mother I founded JBe Beauty as a way to provide a collective of creative beauty treatments.

Certifications and Training


Bloodborne Pathogens Exposure  

Control Training - Annually

Microblading – Irina Chen Microblading Academy

Collagen Induction Therapy (Microneedling)

Classic Lash Extensions

Threading Certification –

ACE Continuing Education

Dermaplaning and chemical peels –

School of Botanical & Medical Aesthetics

Advanced Volume

Lash Extensions – Meraki Lashes


Master Ombre Brow Training

- Mystique Brows by Jenny Lind

LVL Enhance Lash Lift - Nouveau Lashes

M&M Machine Hair strokes Master Class -

Mary Ritcherson and Monica Ivani

Mercedes Rose

Studio Permanent COSMETIC TATTOO Artist, licensed esthetician, and lash artist


My interest in all things beauty started at a younger age when all I desired was waking up feeling ready to conquer my day with little effort.  ​I was after clear skin, perfect eyebrows, and beautiful lashes which made me feel like the perfect fit as an esthetician. ​After getting my license and expanding my knowledge in skin care, I knew my adventure did not stop there. I immediately invested in becoming a permanent makeup and lash artists. Ive always known brows have been a calling for me. My biggest ambition is to give women everywhere the feeling of waking up and not having to makeup their face. ​This industry grows by the second and I am ready to be on my toes constantly wanting to know more. Although new to the industry I know I am exactly where I belong and have much more to learn, however I am ready to be the best I can be every day. 

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Dr. Jonathan Bernardini

Medical Director - Oversees our Laser Services


Dr. Bernardini is a Harvard trained, triple board certified physician with over 13 years of experience performing advanced, minimally invasive surgical procedures. He received his medical degree from Rutgers Robert Wood Johnson Medical School in New Jersey in 1999. Following completion of his surgical training in general surgery at the University of California Davis Medical Center and David Grant US Air Force Medical Center at Travis Air Force Base, California, he served as a flight surgeon in the United States Air Force in the Republic of Korea, Italy, and numerous deployments around the world. After leaving the Air Force, Dr. Bernardini completed a residency in anesthesiology at Beth Israel Deaconess Medical Center and Harvard Medical School in Boston, Massachusetts, followed by a fellowship in interventional pain management at Texas Tech University Health Science Center in Lubbock, Texas. Along with his partners, Dr. Bernardini helped to develop a successful interventional sports, spine, and pain management practice in the south Denver area where he utilizes primarily minimally invasive surgical techniques to treat patients with chronic pain. While maintaining a busy schedule in his pain management practice, several years ago he began focusing his talents and energies on developing an aesthetics and wellness practice focused on providing safe, evidence based cosmetic and medical aesthetic procedures.


When not working, Dr. Bernardini can be found spending quality time with his family including acting as referee between his two children, helping his wife facilitate a neverending home renovation, and taking care of his three dogs, Bronco, Chewy, and Piper.

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