All About Our Team

Owner + Permanent Makeup Educator

Simone Ashley


Licensed Esthetician, Certified Permanent Makeup artist in Colorado and Microblading Trainer.


I have been beauty obsessed since I could remember. I started my career in the beauty industry as a make-up artist honing my eye for make-up and brow shaping while working with well known beauty brands and as a freelance artist in the Denver area.

 I enjoy identifying the uniqueness in individuals and helping them express their personal beauty identify. I understand how transformative cosmetic tattooing can be and strive to give each client a custom brow that reflects the needs of their lifestyle. 


Inspired by the tenacious spirit of my late father and the inspirational beauty of my mother I founded JBe Beauty as a way to provide a collective of creative beauty treatments.


Aesthetics: School of Botanical & Medical Aesthetics

Permanent Makeup: Beauty Mark by Erla Trujillo


  • Bloodborne Pathogens Exposure Control Training - Annually

  • Microblading – Irina Chen Microblading Academy

  • Collagen Induction Therapy (Microneedling)

  • Classic Lash Extensions

  • Threading Certification – ACE Continuing Education

  • Dermaplaning – School of Botanical & Medical Aesthetics

  • Chemical Peels – School of Botancal & Medical Aesthetics

  • Advanced Volume Lash Extensions – Meraki Lashes

  • Master Ombre Brow Training - Mystique Brows by Jenny Lind

  • LVL Enhance Lash Lift - Nouveau Lashes

  • M&M Machine Hair strokes Master Class - Mary Ritcherson and Monica Ivani

Maria Crista

Lead Studio Permanent Makeup Artist

I am a Licensed Esthetician and Certified Permanent Makeup Artist in Colorado.  My passion for beauty started in my teenage years as I experimented with cosmetics, especially colorful eyeliners.  As the years passed, I realized how important skincare was to having a flawless canvas to work off of and knew esthetics would be a perfect fit for me.  Makeup is art expression and eyebrows frame the entire face. I’ve said it before, I often make brow contact before eye contact and I just want to make my clients happy and save them time to enjoy other things in their day! 

A native to Colorado, I enjoy my free time outdoors and spending time with my son.

 Esthetics: Antoine du Chez Hairdressing Academy, Denver 

Permanent Makeup: College of International Esthetics, Arvada 



  • Bloodborne Pathogens Exposure Control Training- Annually

  • Cosmetic Resurfacing/Chemical Peels - Antoine du Chez Hairdressing Academy 

  • Microdermabrasion - Antoine du Chez Hairdressing Academy 

  • Microblading - College of International Esthetics 

  • PhiBrows Artist - Branko Babić PhiAcademy/Gabriela D. Addie GAMAUSA4470 

  • Classic Lash Extensions 

  • LVL Enhance Lash Lift

Sara Burgess

Studio Lash + Wax Artist

Licensed Esthetician, Certified Eyelash Extension Artist, and professional in all things body waxing. 


My favorite thing about this industry is that I get to help women feel good about themselves.

I truly believe in "look good, feel good," and doing whatever you need to do to be your best self. The best part of my day is getting a hug because a guest feels pretty for the first time after a break up, or because they felt so comfortable during their wax. If I can make one woman feel more confident while she faces this world, then I have done my job.


Anyone who has had lash extensions can speak to what a game changer they are and I love seeing a set come together from start to finish and what it difference it makes for a day to day look. Don't get bangs, get lashes.

My true passion is waxing.  While in school it came natural to me more than anything else and it is the most fun service to perform. No one looks forward to a Brazilian wax but at the end of the appointment, everyone leaves happy and hairless! There is a different level of bonding created when you are grooming and taking care of another woman, and I love creating a safe space for women to discuss whatever they need to during their appointment.​​

Mercedes Rose

Studio Permanent Makeup Artist

I am a licensed esthetician, permanent makeup artist and lash artist. My interest in all things beauty started at a younger age when all I desired was waking up feeling ready to conquer my day with little effort.  

I was after clear skin, perfect eyebrows, and beautiful lashes which made me feel like the perfect fit as an esthetician. 

After getting my license and expanding my knowledge in skin care,I knew my adventure did not stop there;I immediately invested in becoming a permanent makeup and lash artists. I’ve always known brows have been a calling for me. My biggest ambition is to give women everywhere the feeling of waking up and not having to makeup their face. 

This industry grows by the second and I’m ready to be on my toes constantly wanting to know more. 

Although new to the industry I know I am exactly where I belong and have much more to learn, however I am ready to be the best I can be every day. 

Denver's First Award-Winning Permanent Makeup Studio!

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